Programme
The programme offers both curricular and extracurricular activities.
The programme includes:
- Interactive lectures and workshops that cover the following academic fields:
- Data-driven decision making (Sandro Radovanović, Nikola Zornić, and Lena Đorđević Milutinović),
- Marketing and sales strategy in banking (Vesna Damnjanović),
- Big Data technologies (Zorica Bogdanović),
- Business models and design (Mladen Čudanov, Ivana Fojs).
- Business (soft) skills
- Delivering business solutions (Ivan Todorović),
- How to write a CV in the big data era (Nikola Petrović),
- Business etiquette during business interviews and cocktails (Veljko Dmitrović, Nemanja Tomić).
- A lecture and an interview with a guest lecturers on the topic Contemporary Financial Management in the Banking Sector (Bojan Dačić, Zoran Ristić, Veljko Dmitović, Ivana Đunđek Kokotec).
Activities are organized Monday through Friday 9:00 to 12:30 and 14:30 to 17:30 with two short coffee breaks and a lunch break. Mornings are dedicated to lectures and discussions, and afternoons to student teamwork activities. On the final day, students will present their solutions.
Please note that the timetable can be subject to change at any time until the programme confirmation.
The extracurricular activities offered by the programme are the city tour and excursion. These activities give students a good chance to create new friendships, explore Belgrade, and find out more about its cultural heritage. All extracurricular activities are optional.
Upon completion, the participants will be able to evaluate the programme.
Schedule
Welcome reception
Introducing and presenting the summer school programme, and presenting the home countries and schools of the participants.
Contemporary Financial Management in the Banking Sector
The lecture gives an overview of the current trends in banking industry, with the focus on data-driven decision making.
Zoran Ristić
Bojan Dačić
Ivana Đunđek Kokotec
Veljko Dmitrović
Data Driven Decision Making
Business Intelligence Solutions for Banking utilize the data sources that one bank could have (or obtain) with an idea to provide the decision-makers with a different point of view on the business performance. Business intelligence solutions enable users to connect to multiple and disparate data sources and display interactive dashboards that would normally require significant data modeling and database skills. Besides reducing the need for data modeling, the tools used in this summer school allow the creation of ad-hoc interactive dashboards that can help decision-makers inspect and explain the factors that influence the performance of a bank. The course will enable students to define and design key performance indicators and dashboards, as well as propose a data-driven solution to the problem at hand. Objectives: 1) Gain expertise on how to apply business intelligence solutions in the banking industry, 2) Basic understanding of data types, data modeling, and data querying, 3) Designing and developing data visualizations, reports, and dashboards. Outcomes: 1) Identify and analyze the situations where business intelligence can lead to better decision-making, 2) Design dashboards and ad-hoc reporting systems, 3) Apply business intelligence tools for data-driven decision-making 4) Communicate results to (non-technical) business users.
Nikola Zornić
Sandro Radovanović
Lena Đorđević Milutinović
Lunch
Workshop: Designing Data-informed Banking Products Sales Strategies
The workshop will provide students with hands-on experience in designing dashboards and ad-hoc reporting systems by applying Microsoft Power BI, a business intelligence tool for data-driven decision-making.
Nikola Zornić
Sandro Radovanović
Lena Đorđević Milutinović
Belgrade Guided Tour
Marketing and Sales Strategy in Banking
Marketing and Sales Strategy in Banking is designed to address the digital transformation needs of developing marketing mindset in banking sector for students - future leaders. The course is designed to evaluate market and sales opportunities from FinTech and formulate appropriate strategies by using relevant and engaging examples and short case studies from a banking industry. Furthermore, the course guides students through the financial services marketing environment, key elements of the financial services marketing mix, understanding decision-making, and managing customer relationships. Upon completion of the course, students should be able to critically evaluate the omnichannel strategy and digital shopper experience. Young generation will play a key role in financial markets as a new decision maker. Objectives: 1) Gain expertise in strategic positioning, competition and growth options in banking industry, 2) Improve general learning and study skills of the actions of financial organizations, 3) Better understand different types of business cases in banking. Outcomes: 1) Develop new ideas to acquire and retain clients with digital offering, 2) Learn about how to create a digital marketing strategy for financial clients, 3) Apply the acquired knowledge to a real-life practical scenario.
Vesna Damnjanović
Workshop: Case Study: Marketing and Sales Strategy in Banking
The workshop will provide students an opportunity to apply the acquired knowledge in solving problems from a real-life practical scenario.
Vesna Damnjanović
Lunch
Management Skills - How to write a CV in the big data era
The workshop will help students answer the tricky question: How to write a CV in the big data era? The challenge for jobseekers is to introduce themselves in the best light through a short document. Nowadays, CVs are not only read by people in a managerial position. AI is becoming an additional factor that influences decision-making on candidates ranking and hiring. We want to understand both perspectives when writing a CV and make a good impression on managers and algorithms. Objectives: 1) Introduce a new perspective on CV writing in the big data era, 2) Introduce the tools for CV writing and designing, 3) Explain the basic rules of impression management related to CV writing. Outcomes: 1) Students understand the impact of the big data on CV writing and accept the new perspective, 2) Students use the new tool to create a professional CV, 3) Students adapt their CVs to suit the big data era.
Nikola Petrović
Student Teamwork Activities
Socializing with the Students of FON
Big Data Technologies
Big Data Technologies provides an overview of the role of big data technologies in banking sector. Big data infrastructures and services are described, pointing out the problems of scalability, distributed processing, and real-time analysis. We present the problems related to collecting, storing, and analysing massive data sets. The concepts of big data analytics and relations with data science are explained. Further, we explain the specifics of application of big data in banking context and present typical use cases. Objectives: 1) Understand the main concepts of big data technologies, 2) Understand the specifics of designing big data infrastructures and services in banking sector, 3) Present the typical use cases of big data in banking, 4) Present the implementation problems and solutions. Outcomes: 1) Students are able to identify the need for big data solutions for implementing marketing strategies in the banking context, 2) Students are able to propose a big data-based service in the banking context, 3) Students are able to choose the adequate delivery channel for the proposed service (web site, mobile app, social media, or other).
Zorica Bogdanović
Student Teamwork Activities
Lunch
Workshop - Business Etiquette During Interviews and Cocktails
Nemanja Tomić
Veljko Dmitrović
Excursion
Business Models and Design
Business models and design aims to introduce participants with the concept of business models and illustrate 16 leading frameworks. Among all presented models it focuses on Business model canvas of Osterwalder and Pigneur to improve skills and knowledge as well as to develop the attitudes of the participants toward the understanding of business model change inevitability in the age of digital transformation. Basic elements of the business model canvas are explained, along with the case studies of industry transformation due to the new business model. Common business models are explained and classified in the context of digital economy. Objectives: 1) Present basic different approaches to the business model framework, 2) Compare theoretical frameworks of different authors, 3) Explain in detail components of the Business model canvas by Osterwalder and Pigneur, 4) Give example business model from the age of digital economy and compare them with old business models. Purpose and outcomes: 1) Students are comfortable with the business model framework, 2) Students know examples and models fit for the digital economy, 3) Students are capable of designing, improving and criticising business model using the Osterwalder and Pigneur’s Business model canvass. Students can design and apply business models for the global digital economy.
Ivana Fojs
Mladen Čudanov
Business Models and Design
Mladen Čudanov
Lunch
Management Skills - Delivering Business Solutions
To learn how to structure a business presentation and point the most important content and to develop the presentation skills. Business people, despite their activity or hierarchical level, often need to deliver certain content to different target groups, which can be their managers, colleagues, subordinates, clients, or a wider audience outside the organization. If the way of presenting and the presentation itself are not adequately prepared, it often happens that the message is not conveyed completely, or that it is perceived incorrectly. That is why preparing a good business presentation is an extremely important and useful skill for most people in modern business environment, and for some of then it is even necessary for successfully completing their tasks. Participants of this active workshop will have the opportunity to get acquainted with the concepts of preparing and structuring a good business presentation and to develop their presentation skills, which will help them deliver their business solutions appropriately.
Ivan Todorovic