Ivana Fojs, M.Econ., teaching assistant at the Department of Economics at the Faculty of Organization and Informatics, and PhD student at the Faculty of Economics and Business, Zagreb. She finished a master's degree in the field of entrepreneurship, researching capital conversions in the creative and cultural industry in the Republic of Croatia. She is involved in the teaching of courses related to entrepreneurship, business planning and microeconomics at the bachelor and master study programmes. The area of research interest is entrepreneurship, intellectual capital, regional economy, smart cities and cultural and creative industries.
Business models and design aims to introduce participants with the concept of business models and illustrate 16 leading frameworks. Among all presented models it focuses on Business model canvas of Osterwalder and Pigneur to improve skills and knowledge as well as to develop the attitudes of the participants toward the understanding of business model change inevitability in the age of digital transformation. Basic elements of the business model canvas are explained, along with the case studies of industry transformation due to the new business model. Common business models are explained and classified in the context of digital economy. Objectives: 1) Present basic different approaches to the business model framework, 2) Compare theoretical frameworks of different authors, 3) Explain in detail components of the Business model canvas by Osterwalder and Pigneur, 4) Give example business model from the age of digital economy and compare them with old business models. Purpose and outcomes: 1) Students are comfortable with the business model framework, 2) Students know examples and models fit for the digital economy, 3) Students are capable of designing, improving and criticising business model using the Osterwalder and Pigneur’s Business model canvass. Students can design and apply business models for the global digital economy.