Slađana Barjaktarević Rakočević

Slađana Barjaktarević Rakočević

Associate Professor, FON

Slađana Barjaktarović Rakočević has been visiting professor at universities in France, Slovenia, and Croatia. She had study visits to the US, University of Illinois, and NYSE (New York Stock Exchange). She is the author of several monographs as well as numerous scientific and research papers. She was Vice-dean for international cooperation. Sladjana is a member of the editorial board of the Journal Management. She has completed the online course FINTECH, at Harvard’s VPAL in 2022. The same year, Sladjana completed “FinTech and the Transformation in Financial Services” - an online non-credit course authorized by Copenhagen Business School. Also, she has gained certification for “Intro to Corporate Venturing” from EBRD and GCV Institute in 2023. Sladjana is part of the project "Venture an idea" that aims to develop entrepreneurial awareness among young people and encourage faster commercialization of innovations. Under this project she has completed “Expert2Mentors” training program and has been promoted as mentor for initial development of startups in 2023 (she has been mentoring five student’s startup projects so far). She is a member of the Financial Management Association (FMA) and CEEMAN Alumni. Sladjana worked on scientific and commercial projects, organizing several scientific conferences, and was part of the program committees of numerous scientific conferences. She holds securities broker license in Serbia. She is currently strategic and economic consultant for Senzal Capital company. At the Faculty of Organizational Sciences, she teaches courses Management Accounting, Banking Management, Investment Banking, Financial Institutions Management, Evaluation of Business Performance, Financial Technologies in Financial Services, and Investment Analysis.

All Sessions by Slađana Barjaktarević Rakočević

10:45 - 12:15
Auditorium 50 (Sala 50)

Fintech and digital transformation in banking industry


Abstract
The financial service landscape and technological framework are changing extremely fast. The contemporary financial service industry, in the era of digitalization, is based on the application of financial technologies. Traditional financial services have changed significantly in the last decade and credits go to financial technologies - Fintech. Financial technologies are one of the prominent areas of digital technologies and transformation. The possibilities and chances that could emerge from FinTech are enormous.

Objectives
Understand innovative financial technologies and their connection with traditional financial service industry; evaluate fintech’s transformative influence on financial services and depict reshaped financial ecosystem; explain enhanced business opportunities that fintech could create in financial services.

Purpose and outcomes
This course aims to provide students with a critical understanding of financial technologies. Students will become familiar with the mode of operations and the impact of fintech on financial services. Fintech created a revolution in the financial service industry and has disrupted and transformed traditional financial services heavily – especially banking and payments, insurance, securities etc. In that context special focus on this topic would be given to innovations in the banking industry that have been introduced by Fintech. Another special field of analyses for the participants will be the questions of risk and regulation of innovative financial practice and supervisory responses to fintech.
The outcome of the course is to consider the possibilities of applying innovative financial technologies into financial institutions’ business operations and to raise the quality of financial services provided. Students will be able to assess how fintech can help traditional financial services to find solutions to business challenges.