Marko Ćirović

Marko Ćirović

Assistant Professor, FON

Assistant Professor at the Faculty of Organizational Sciences, University of Belgrade at the Department of Management, Technology, Innovation and Sustainable Development and a researcher at the Center for Environmental Management and Sustainable Development at the Faculty of Organizational Sciences, University of Belgrade. PhD thesis in the field of Information Systems and Quantitative Management, elective field Management, titled “Developing A National Level Environmental Management Model By Integrating Methods Of Risk Assessment” with concentration on national level environmental decision-making support based on environmental performance indicators for climate change mitigation reducing GHG emissions and implementation of alternative energy sources, energy efficiency and reaching compliance with the European union EU2020 and EU2030 climate & energy package emission targets through risk assessment. Master’s Degree in Marketing Engineering from the Faculty of Organizational Sciences, University of Belgrade with a Master thesis titled New Communication Strategies and Tools for Environmental Marketing. A debate instructor at the University of Belgrade and NGO Open Communication.

All Sessions by Marko Ćirović

10:45 - 12:15
TBD

Envirnmental sustainability: Challenges and opportunities

Environmental sustainability stands as a paramount concern in the contemporary scientific discourse, echoing the urgency to reconcile human activities with the capacity of the planet to support life. This lecture deals with the multifaceted landscape of environmental sustainability, examining the challenges it poses and opens up the discussion on the opportunities it presents.
The challenges confronting environmental sustainability are multileveled, ranging from climate change and environmental degradation to resource depletion and growing pollution. Climate change, driven predominantly by anthropogenic activities, threatens ecosystems worldwide, exacerbating natural disasters and endangering biodiversity. Concurrently, habitat destruction, propelled by deforestation and urbanization, disrupts ecological balance, imperiling countless species and undermining ecosystem services vital for human well-being. Moreover, resource depletion, exemplified by the depletion of fossil fuels and freshwater reserves, underscores the unsustainable trajectory of current consumption patterns. Additionally, pollution, spanning air, water, and soil, not only endangers human health but also jeopardizes ecosystem integrity, perpetuating a cycle of environmental degradation.
Nevertheless, amidst these challenges lie boundless opportunities to foster environmental sustainability. Technological innovations, such as renewable energy technologies and green infrastructure, offer promising avenues to mitigate environmental degradation while fostering economic growth. Furthermore, shifting societal attitudes and behaviors towards sustainability, coupled with policy interventions promoting conservation and renewable resource utilization, can catalyze systemic change. Education and awareness campaigns play a pivotal role in cultivating environmental stewardship, empowering individuals and communities to enact meaningful change. Moreover, the field of environmental management provides a pathway to rehabilitate degraded ecosystems, reinstating their ecological functions and services.

Objectives
Understand the importance of environmental sustainability in the business world. Explore strategies for integrating environmental protection and sustainable practices into business operation. Understand the Concept of Environmental Sustainability: Gain a comprehensive understanding of the principles, definitions, and importance of environmental sustainability in the context of global challenges. Explore and analyze the various environmental challenges facing the planet, including climate change, habitat destruction, resource depletion, and pollution. Examine the Interconnectedness of Environmental Issues: Investigate the interconnected nature of environmental challenges and their impacts on ecosystems, biodiversity, human health, and socio-economic systems. Investigate innovative technological solutions and approaches aimed at mitigating environmental degradation, such as renewable energy, sustainable agriculture, and waste management systems.

Purpose and outcomes
Participants will come away from the lecture with a clear understanding of environmental sustainability, challenges humanity is facing in resolving climate crisis as well as the opportunities that it offers. Key sustainability concepts, and their utilization in the business world.