Kristina Đurić – brand manager in the Carnex company which is a member of the MK group. She bases her experience in many categories of the FMCG industry. She started her own experience in the Nectar company as a marketing assistant in the juice category and she continued her career in the same company as a marketing coordinator in the food category. When she transferred in the Carnex company she started to lead the whole portfolio of meat products. She gratuated at the University of Belgrade, Faculty of Political Sciences and completed her Master studies at the University of Belgrade, Faculty of Organizational Sciences. Her interests include brand management and market researches.