Business Model Canvas

Modern organizations are particularly focused on business logic and their key processes and activities. Business Model Canvas is often used to describe these organizations, since it presents their main elements, components and key factors that are influencing their performances. This model is actually an abstract representation of the logic by which an organization creates, retains and delivers value to its customers. Having that in mind, Business Model Canvas is considered as one of the best combinations of theory and practice in modern trends in the development of organizational models.
The focus of the Business Model Canvas is related with the processes that should satisfy the needs of customers and those that enable their loyalty and faithfulness. In order to achieve this, however, it is necessary to create a stable network of internal and external resources, capabilities and potentials within the organization, but also to understand the environment in order to be able to achieve the desired competitiveness.
This course will present the basic blocks and elements of the Business Model Canvas that will enable students to perceive their nature and interrelationships. In this way, students will become more familiar with the complexity of organizational design in the modern terms. Also, through mutual interaction they will be able to recognize and discuss some key elements of the business model of well-known global companies.